Copywriting: Web and Print

Captivating Web Text
Count to five and you’ve just experienced the amount of time most people spend glancing over text on a webpage. In those five seconds, you can win or lose your audience and with them, potential business. A captivating writing style and eye-catching webpage design will encourage people to continue reading and find out more about your products and/or services.

Studies have found that web users are notoriously indiscriminate in their reading habits (Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability, 2000).

In this wry and entertaining book, Krug notes that website visitors rarely view websites in an orderly fashion—much to the chagrin of website designers. Instead, they will randomly scan columns of text and headlines looking for something that piques their interest. Visitors looking for specific information will be even less forgiving of long paragraphs of text. Carefully worded headlines, bold emphasis on key points, and succinct writing are essential.

SweetGrass Design can help you attract your audience and maintain their interest so they will find out more about what your company has to offer, which is the first step in building a business relationship.

Search Engine Optimization

Search engine robots (programs designed to automatically retrieve information from the Web) ‘crawl’ the text in web pages as well as the Meta tags contained in the background code of a webpage. Using appropriate keywords within the copy can boost your search engine rating. SweetGrass Design uses search engine optimisation techniques to help ensure that your website reaches the intended audience. (Also see AdWords under Marketing Tips)