Print Advertising: Newsletters
Although the Internet has revolutionized the
way many people gather information, printed
newsletters will never go out of fashion. SweetGrass
Design can complement your marketing strategy
with a custom-designed newsletter.
SweetGrass Design has extensive print experience.
Costs will vary based on your individual needs
(e.g. type of paper, size and quantity) however
as a guideline, the price of designing a two-sided
newsletter (8.5"x 11") would cost
$250 and a four-page (17"x 11") open-out
newsletter would cost CDN$400. (Writing and
printing costs are additional.)
Print costs are additional and are arranged
between client and printer. SweetGrass Design
can help you select paper and obtain quotes
from various print companies.
Enewsletters
Keeping in touch with clients via enewsletters
can be effective when used wisely. It is an
affordable alternative to printed newsletters
and people will appreciate the occasional enewsletter
especially when it contains coupons or news
of events and product launches.
Using an online manager such as Constant
Contact
or Aweber,
you can send attractive HTML newsletters, which
SweetGrass Design can design. These online services
can also track the number of recipients who
have opened your enewsletter and clicked through
to your website.
Text Editing and Writing
Clients are welcome to provide the text for
their websites and newsletters or they may use
the services of SweetGrass Design. Please note
that newsletter copywriting and editing differs
from freelance magazine writing.
Translation
If you plan to market nationally or internationally,
you may wish to offer text in English, French,
Spanish, and other languages on your website.
Clients are welcome to provide text in multiple
languages or Sweet Grass Design can put you
in touch with professional translation firms.
Payment arrangements are made directly between
clients and the translation firm of choice.
Translation typically cost 25 cents per word
based on the English word count.
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