Print Advertising: Newsletters

Although the Internet has revolutionized the way many people gather information, printed newsletters will never go out of fashion. SweetGrass Design can complement your marketing strategy with a custom-designed newsletter.

SweetGrass Design has extensive print experience. Costs will vary based on your individual needs (e.g. type of paper, size and quantity) however as a guideline, the price of designing a two-sided newsletter (8.5"x 11") would cost $250 and a four-page (17"x 11") open-out newsletter would cost CDN$400. (Writing and printing costs are additional.)

Print costs are additional and are arranged between client and printer. SweetGrass Design can help you select paper and obtain quotes from various print companies.

Enewsletters

Keeping in touch with clients via enewsletters can be effective when used wisely. It is an affordable alternative to printed newsletters and people will appreciate the occasional enewsletter especially when it contains coupons or news of events and product launches.

Using an online manager such as Constant Contact or Aweber, you can send attractive HTML newsletters, which SweetGrass Design can design. These online services can also track the number of recipients who have opened your enewsletter and clicked through to your website.

Text Editing and Writing

Clients are welcome to provide the text for their websites and newsletters or they may use the services of SweetGrass Design. Please note that newsletter copywriting and editing differs from freelance magazine writing.

Translation

If you plan to market nationally or internationally, you may wish to offer text in English, French, Spanish, and other languages on your website.

Clients are welcome to provide text in multiple languages or Sweet Grass Design can put you in touch with professional translation firms. Payment arrangements are made directly between clients and the translation firm of choice. Translation typically cost 25 cents per word based on the English word count.